Tallercito El Modelo is deeply rooted in the heritage of Mexican carpentry. The rebrand needed to preserve that story while introducing modern laser cutting technology, blending heritage with innovation. Inspired by Mexican street art and vintage signage, the design uses vibrant colors and retro typography to honor its roots while bringing a fresh, contemporary edge.

The woodpecker emblem reflects this transformation, symbolizing precision, creativity, and the evolution from hand tools to digital craft. The result is a visual identity that celebrates the workshop’s legacy while embracing customization, quality, and the possibilities of modern design.