Tallercito El Modelo

Tallercito El Modelo is deeply rooted in the heritage of Mexican carpentry. The rebrand needed to preserve that story while introducing modern laser cutting technology, blending heritage with innovation. Inspired by Mexican street art and vintage signage, the design uses vibrant colors and retro typography to honor its roots while bringing a fresh, contemporary edge.

The woodpecker emblem reflects this transformation, symbolizing precision, creativity, and the evolution from hand tools to digital craft. The result is a visual identity that celebrates the workshop’s legacy while embracing customization, quality, and the possibilities of modern design.

Art direction & design done at @petizostudio

A work order with a receipt, a pen, and behind a purple folder on a black background.
A cluttered desk with a light blue catalog titled 'El Modelo' on top, surrounded by scattered papers, notebooks, and boxes, with a computer monitor and desk accessories in the background.
A man wearing a white T-shirt and a purple cap inside the cab of a truck, working on or inspecting the vehicle.
Pink baseball cap with a circular white and black logo on the front sitting on a car dashboard.
Two white tote bags with black printed designs and text, placed against a black background. The left bag features a logo of a bird within an oval with the text 'El Modelo' and 'Corte Láser.' The right bag has text advertising a laser cutting and personalized design workshop, with the logo of a bird in the bottom right corner.
Person with long dark hair wearing a cap and dark clothing using a tape dispenser to seal a cardboard box in front of a green wall.
An Instagram profile page of Tallercito El Modelo displayed on a smartphone, superimposed on a beige, curved background.
Pattern of colorful stickers featuring a bird design with the text 'Tallercito El Modelo Corte Láser CDMX' and social media handle '@TALLERCIELMODELOLO' on a black background.