Damsha, a yoga and meditation studio in Mexico City, needed a brand identity that honored its roots as a space for grounding and transformation. Inspired by the mantra DAM linked to the root chakra and the earth element and the cave as a symbol of introspection, the design draws from the slow, patient rhythm of stalactites and stalagmites forming in silence, one descending from above, the other rising from below.

This idea of balance and transformation shaped the entire visual language: contrasting movement and stillness, expansive photography and breathing typography, all captured to reflect Damsha as a timeless refuge for reconnection and inner growth.