&CHAR is the brand of Carlota Tamayo, a beauty artist whose signature is revealing the natural glow in each person.

The identity reflects her philosophy, expressive, warm, and crafted with care in every detail. Typography embodies softness and clarity, while the palette remains rich and elegant.

From handwritten notes to refined textures, every element mirrors her way of working, close, sensitive, and always guided by the essence of the person in front of her.